Well, that was fun!

*Dear MFA blog followers. There has been a delay in posting due to lack of wifi in Europe! Enjoy :)

Seemingly 5 minutes ago we arrived in Wilhelmshaven, Germany to begin Part2 of our international typography studies. And suddenly it was Saturday, eight days later, and our group had begun separating, heading for departures home and other new adventures.

Friday was our final day of class at Jade University. The Texas State MFA grad students presented their preliminary stages of research and design based on The Value of Design. Thursday was a fast and frantic day of assembling our presentations, and we felt quite prepared to show the students and professors our new work.

Jade students giving us their rapt attention
Jade students giving us their rapt attention

Lisa talked about applying a universal grid and branding system to international maps, via a website and ultimately an app. The discussion began with research about the Bauhaus and its influence on modern design, and led to Mosimmo Vignelli’s creation of the Unigrid as applied to the National Park Service. #unimap

{{photo tba}}

Zachary took a look at the the DINSchrift 1451 font as it was used for the Prussian railway branding around the beginning of the twentieth century. He then applied that method of branding to a new online voting webite that could be used universally.

Z explaining the importance of the DIN typefac
Z explaining the importance of the DIN typefac

Jordan gave us a brief history of the usage of semiotics, and how they are applied universally, specifically the 1972 Olympics and even the modern-day emoji. He showed his designs for the beginnings of a new icon system for grocery store and menu usage worldwide.

Jordan's new icons for world us
Jordan’s new icons for world use

Andrea provided a quick timeline and history of Starbucks, and seamlessly related their marketing process to a new breakfast taco restaurant—Kikiriki—that would have international appeal. The Texans in the room tried valiantly to express their love for tacos to the German group who had not experienced this tasty treat.

tacos > coffee for Andrea's flavorful branding
tacos > coffee for Andrea’s flavorful branding

Hector brought it all home with his discussion of the implications of Nike’s branding, and how it could be applied to a newer softer campaign to re-brand the state of Texas. #intexas

hector rebranding the state of texas
hector rebranding the state of texas

Professor Griner pulled out the Jade swag for us after our presentation. We got t-shirts, pencils, pens and a coffee mug. He and Claudia showed off their university t-shirts!

Goetz & Claudia showing school spirit!
Goetz & Claudia showing school spirit!

We were lucky to have Goetz and his student Robin join us for lunch, and later in the evening for a farewell dinner. And Claudia’s mom too!

Claudia's little momma joined us!
Claudia’s little momma joined us!

Some fun photos of our days in Wilhelmshaven:

andrea & lisa selfie on the last bus ride
andrea and lisa selfie
german ingenuity
german ingenuity
IMG_9616
group photo!
sunset on our last evening
sunset on our last evening

Leave a Reply

Your email address will not be published. Required fields are marked *

To use RetinaPost you must register at http://www.RetinaPost.com/register