Tuesday was our last day in Berlin, and it was spent at three different design studios Slang International, LucasFonts, and Kleiner & Bold.
First up was with Nathanaël Hamon from Slang International. Hamon is half French half American and has lived in Berlin for ten years. He runs Slang International with partner Florent Moglia with the help of one intern. We got the inside on some of their recent work including art exhibition catalogs for art galleries that were sought out. They have recently found a niche in designing for French organizations in Germany, and are now thinking about trying to find some American organizations to work with. Most important aspect of the projects to Slang International is the content and the relationship to the clienIn the words of Nathanaël Hamon, “We design not for you, but with you.”
Next up was type designer Luc de Groot at his LucasFonts office. Upon walking into the office we saw an mid-process Lego representation of his apartment. It was huge and pretty cool to see! Starting back to some of his very early projects, de Groot walked us through illustration, logo, and type design work. An ongoing thing we have heard about over the trips is personal work. de Groot continues to fill notebooks with point of pen calligraphy, and he likes to design ten minute fonts, as he called them, and finds it is a “good way to get rid of some energy in the evening.” We enjoyed viewing many of his process sketches and even the mathematic equations behind his type designs! His typefaces are found everywhere from large billboards to embossed on toilet paper. He has a serious eye for detail and speaks with passion about his professional and personal work making the stop pretty inspirational!
Our last stop was at Kleiner & Bold founded in 1992 by Tammo Bruns and Johannes Pauen. Diana, a consultant at the firm, gave an in-depth look into the firm’s process in brand building with many inspirational words. Kleiner & Bold help their clients build living brands built on real strategy. Listening to the presentation we got an understanding of the need for research and a strong process including open brainstorming when working with a brand. Diana also stressed the importance of educating your clients because they are not the creatives and need to understand the process also. After the presentation in which we were told “you have to fall in love with the process,” we toured the studio and saw the process in action.
Over the course of the day we saw three studios, all completely different in size, mission, and style. It is a great thing to see as we all have different design approaches and ambitions ourselves. Being on this trip gives us insights in the world of design that we would not get to experience in the classroom.