This weekend at the Creative Summit, Karin Hibma Cronan discussed the role of designers as client collaborators who help reflect a company’s image accurately. Understanding the rational behind branding helps us, designers, to better walk our clients out of the sea of already existing brands…. more notes to come.
Can’t get enough branding strategy from the Creative Summit? Shannon Carter from Cartis Group is sharing his insights on assessing brand hierarchy on Monday, March 28, 6pm–8pm at the Art Institute of Austin. Carter is president and brand strategist for BrandSmart Process. Cartis Group is a 20-year branding company located in Austin, Texas. Their clients include Whole Foods, New York Life, Motorola, and USAA…etc. just to name a few.
This event is sponsored by AIGA Austin. Click for more info.
Admission is free for current AIGA members and Art Institute students, $10 otherwise.