Amsterdam, day two

Today was another day of studios tours in Amsterdam, focusing on larger studios. We started our morning with a very nice visit with Edo van Dyke, managing partner at edenspiekermann. Edenspiekermann’s history goes back over fifty years and includes work for prominent clients in government, business and cultural institutions. Van Dyke was a delightful host and took over two hours out of his busy schedule (all while the firm is just now moving into a new office) to discuss the firm’s work and answer students’ questions. This is prime example of the huge opportunities that this trip creates. If any of us, either in our professional or student capacity, called up one of the leading design firms in Amsterdam and asked to drop by, we’d we lucky to get a return call or canned email. Going as a class, we were able to sit for a personal conversation with the managing partner. Yet another example of the incredible experiences available on this trip and through the program. It’s opportunities like this that make our MFA program so fantastic.

Next up, we had a brief tour of the offices of KesselsKramer. Erik Kessels spoke last week at TYPO and made us instant fans of his firm’s edgy and very humorous design and advertising work. KesselsKramer is officed in a former convent for nuns, so the studio is a delightful mixture of the eclectic and the historic.

Sadly, tomorrow is the end of our class days. We will be traveling to Breda to visit the only museum of graphic design.

Top, students meet over coffee and tea with Edo van Dyke
Bottom, KesselsKramer’s office

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