Deutsche Bank moves to minimal identity

February was the last month Deutsche Bank will use its name and icon together. The move comes with renewed focus on consistency as Deutsche Bank positions itself as a premium brand.  The new identity shift can be seen on its website with the tagline in a hand-written typeface.

http://www.marketingmagazine.co.uk/news/982922/Deutsche-Bank-strip-branding-down-logo/

http://www.db.com/index_e.htm

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