*Dear MFA blog followers. There has been a delay in posting due to lack of wifi in Europe! Enjoy
Seemingly 5 minutes ago we arrived in Wilhelmshaven, Germany to begin Part2 of our international typography studies. And suddenly it was Saturday, eight days later, and our group had begun separating, heading for departures home and other new adventures.
Friday was our final day of class at Jade University. The Texas State MFA grad students presented their preliminary stages of research and design based on The Value of Design. Thursday was a fast and frantic day of assembling our presentations, and we felt quite prepared to show the students and professors our new work.
Lisa talked about applying a universal grid and branding system to international maps, via a website and ultimately an app. The discussion began with research about the Bauhaus and its influence on modern design, and led to Mosimmo Vignelli’s creation of the Unigrid as applied to the National Park Service. #unimap
Zachary took a look at the the DINSchrift 1451 font as it was used for the Prussian railway branding around the beginning of the twentieth century. He then applied that method of branding to a new online voting webite that could be used universally.
Jordan gave us a brief history of the usage of semiotics, and how they are applied universally, specifically the 1972 Olympics and even the modern-day emoji. He showed his designs for the beginnings of a new icon system for grocery store and menu usage worldwide.
Andrea provided a quick timeline and history of Starbucks, and seamlessly related their marketing process to a new breakfast taco restaurant—Kikiriki—that would have international appeal. The Texans in the room tried valiantly to express their love for tacos to the German group who had not experienced this tasty treat.
Hector brought it all home with his discussion of the implications of Nike’s branding, and how it could be applied to a newer softer campaign to re-brand the state of Texas. #intexas
Professor Griner pulled out the Jade swag for us after our presentation. We got t-shirts, pencils, pens and a coffee mug. He and Claudia showed off their university t-shirts!
We were lucky to have Goetz and his student Robin join us for lunch, and later in the evening for a farewell dinner. And Claudia’s mom too!
Some fun photos of our days in Wilhelmshaven: